Bengaluru, Karnataka - 24th July 2026 : As
India's action-packed cricket schedule unfolds, brands are capitalising on the
sport's unmatched reach to drive meaningful consumer engagement. ITW Universe,
one of the world's leading sports, entertainment, and future media consulting
firms, has brought together multiple brand partnerships for the India Tour of
Zimbabwe T20I Series, which began on 23 July 2026.
For
the three match T20I series, brands from sectors such as financial services,
education, healthcare, and entertainment have come on board as On-air broadcast
sponsors. Their presence is seamlessly integrated into the live broadcast
through key on-air graphics, ensuring consistent visibility and repeated brand
exposure throughout the telecast. Among them, InsuranceDekho, one of India's
fastest-growing insurtech platforms, is the On-air Co-Presenting Sponsor of the
series.
Ankit Agrawal, the
Founder & CEO of InsuranceDekho said:
“Everything we do
comes down to backing people so they move forward without fear. Our mission is
to take insurance deeper into Bharat and we get there by backing our advisors,
who in turn help crores of families in the country’s smallest towns protect
what matters most. Standing behind Team India is that same belief on its
biggest stage: when someone has your back, you chase your ambition without
fear. That is what “Bharat, Khul Kar Khelo means.”
Other
brands onboarded for India Tour of Zimbabwe include the likes of Wildstone,
Tata Motors, Dr. Ortho, Domino’s, Mankind Pharma,Orn.com, Paisabazaar, Lexpure, AU Finance,
Nippon India Mutual Fund, Basic Home Loans, C.V. Raman University, Delta
Exchange, Featherlite, KEI Wires & Cables, Bharat Matrimony, Puro Wellness,
Fogg Black and Spider-Man: Brand New Day.
InsuranceDekho
will also be the title sponsor of the upcoming test series during India’s tour
of Sri Lanka, with the two countries battling for the InsuranceDekho Cup. This
association was also stitched by ITW Universe, who are exclusive commercial and
on-ground rights partner of Sri Lanka Cricket.
“We are
pleased to facilitate these associations to begin InsuranceDekho's exciting
journey into cricket; it is the perfect fit as a platform for a brand like
InsuranceDekho with a transformative mission. We look forward to seeing these
partnerships come to life through premium broadcast and on-ground experiences.”
said Bhairav Shanth, Co-Founder of ITW Universe .
“Cricket remains an
unparalleled platform for brands to build visibility, connect with millions of
fans, and create meaningful engagement at scale, no matter what segment they
may be targeting or the industry they are from, and at ITW we strive to bring
in innovative approaches to help them achieve their objectives”, he added. Over the past 15 years,
ITW Universe has enabled more than 5,000 brands to leverage cricket’s prowess
as a marketing platform by introducing them to the game through different
associations and partnerships such as on-ground sponsorships, features on TV
broadcast and streaming, and other integrations.
The
three-match T20I bilateral series is being played at the Harare Sports Club in
Harare from 23 to 26 July 2026. Cricket fans can catch all the action live on
Unite8. The India vs Sri Lanka test series begins on 15 August 2026 and will be
broadcast on the Sony Sports Network.
About ITW Universe
ITW
Universe is India’s only 'Full Stack' agency offering a full range of services
across the domains of Sports, Media and Entertainment with the vision to enable
clients to leverage opportunities in these high-impact platforms through a
Single Window. Often described as the Swiss Knife of Sports, Entertainment, and
Media, ITW brings together strategy, media, talent, technology, and execution
under one roof.
The
Unique Blend of Industry Experience combined with the ability to provide every
service offering in the book makes us a One-Stop Solution to offer a 360-Degree
Suite of Services.
We
work with leading boards and sports governing bodies, including the Board of
Control for Cricket in India (BCCI), the International Cricket Council (ICC),
Cricket Australia (CA), Cricket South Africa (CSA), Cricket Ireland (CI), among
others. We also partner with premier leagues and franchises such as the Indian
Premier League (IPL), ILT20, the Indian Super League (ISL), Pro Kabaddi League
(PKL) as well as leading global brands including Coca Cola, Uber, MasterCard, Oppo,
Herbalife, Hyundai, Marriott Bonvoy, Amul, HSBC, among others.
